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Innovation in action.

What do clients think of your offer? What is the strategical environment of the future activity? Can we anticipate on technological changes? We dispell your doubts by analysing the opportunity and the marketing conditions of new innovations and activities.



Depending on the level of progress of the project, we suggest the most adapted method to our clients’ request thanks to a platform of structured methods. With over 40 years of experience, we will conduct all your quantitative and qualitative projects. From car-clinic to ethnographic interview, from Central Location Test to Home Use Test, from Focus Group Discussion to In Depth Interview, we offer in home recruitment in order to guarantee studies with an optimal quality and reliable results, for B to B or B to C targets.

Qualitative studies & Quantitative studies


Once operational, the technology -product or service- must be assessed by the clients. The positioning of the technology on the TRL scale (technology readiness level) determines its state of development and the  steps to follow. The prototypes made by designers allow to test it in operational condition. After the test, regrouping or simplification of functions can turn out to be necessary.

TRL positioning (Technology Readiness Level), gang survey, technological study


Taking into account customer expectations, the market study goal is to determine under which conditions a new activity may exist and prosper. The scope of the study should be extended to understanding competition, technlogy, regulation and distribution. The positioning of the activity on the MRL scale (Market Readiness Level), will determine the most appropriate technique, from strategic analysis to competitive analysis in order to establish a value proposition, a positioning, and a modeling of the activity, who will then be translated in a a business plan.

MRL positioning (Market Readiness Level), marketing Survey, business Canvas, mix marketing & operational policies



Clinic : Evaluation of different vehicles (existing and prototypes) displayed in a large space by clients of the concerned brand but also potential buyers.

Central Location Test CLT : Qualitative study taking place in a closed space and in a controled manner. It is the opposite of HUT.

Focus Group : Group discussion (6 to 8 people) moderated by a profesionnal moderator and lasting 2 to 4 hours.

Ethnographic interview : Individual interview taking place at the respondent’s home.

Individual interview : Individual interview of directive or semi-directive type. Usually lasts around 1h30 to 2h maximum.

Home Use Test - HUT : Takes place at the respondant’s place because of the lenght of the study or in order to respect the real conditions of usage. It’s the opposite of the CLT.

Gang Survey : Quantitative study devided in 2 phases. The 1st phase gathers 15-20 respondents who evaluate one or several products. Then a few respondents are selected for a mini Focus Group straight after the 1st phase.

Online forum : Online discussion where each respondent can log in online when he wants to and answer a certain amount of questions each day. He’ll be able to see some answers of the other respondents and talk with them. The forum is handled by a moderator.

Online Focus Groups : Online meeting gathering 8 to 10 respondents maximum, lasts from 1 to 2 hours. Respondents can log into the online video conference moderated by a professional moderator.

Accompanied shopping : Visit of a sales area in company of the respondent in order to catch better his behavior during the purchase process.

Workshop : Worshop handled by the moderator, also called collaborative worskshop. It allows to the differents respondents to structure a concept/idea and to bring out a concrete draft at the end of it. It usually lasts about half a day to a complete day.

Sensorial study : It mainly consists of analysing the organoleptic properties of products with the sense organs, which are sight, hearing, taste, smell and touch. It’s mainly used in food and cosmetic areas.


Price study : Study aiming to define the optimal price of a new product or to modify the price of an existing product.

Market study : Work of collecting and analysing information in order to identify the characteristics of a market.

MRL (Market Readiness Level) : Measuring system used to assess the level of marketing elaboration of a project, on a scale from the sketch idea to the detailed business plan.

Mix Marketing : Set of operational policies, between the analysis of the request and and the competition, regarding the product, the Price, the Place (distribution), the Promotion and the Service (4P + S).

Business Canvas : Comprehensive analysis matrix of an activity that leads to the value proposition for the client and establishes the settings of the activity in its technological sector, in its relationship with the client and in its financial flows.


TRL (Technology Readiness Level) : Measuring system used to assess the level of technological maturity of a project, especially in order to finance the research and development phase until its technical certification.

Technological path study : in most cases, a product or service includes intrants and dependencies in order to be presented to its customers. We position suppliers and competitors within the technological path in order to determine necessary alliances or subcontracting activities, and thus consolidate the business model of the activity.