Tools to confirm Hypotheses and Choices Made during the Qualitative Phase
Assessment of different vehicles (existing ones and prototypes) that have been displayed in a large space by customers of the brand, but also by potential buyers.
Central Location Test CLT / Indoor Test
A quantitative study that takes place in an enclosed space and in a controlled manner. It is opposed to the HUT.
This quantitative study is implemented in 2 phases. The first phase includes 15-20 respondents assessing one or more products. Then, some respondents are selected to take part in a mini Focus Group that follows the first phase.